W P Bruce
W P Bruce (Bill) joined the business over 50 years ago, becoming the third generation to work in the family business.
A skilled sheep and cattle breeder, Bill farmed Suffolk sheep and Shorthorn cattle before introducing the Charolais breed in 1969, soon after importing restrictions were lifted. Over the years Bill has built up the multi award winning Balmyle herd of cattle.
Bill diversified into vining peas in the 1960s and, such was its success, introduced blackcurrants a decade later.
In 2007, the company co purchased Dundee Cold Stores Ltd. Bill has been instrumental in the development and daily running of the facility which processes in excess of 25,000 tonnes of produce each year from around four hundred farms.
C G W Bruce
CGW Bruce (Geoff), Bill’s son, joined the company in 1993 as Director. Educated at Dundee High School and then Loretto School, Geoff studied Business and Equine Management at West Oxfordshire College. Since joining the business, Geoff has continued his father’s drive for diversification by expanding into soft fruit in the early 1990s.
The introduction of a state-of-the-art Packing Hall allows our fruit to be delivered, quality controlled, rapid chilled, packed and stored at temperature before dispatch from the loading bays. This proved to be a step change for the business, which allowed Bruce Farms to expand further and deliver real value to customers. Geoff is on the board of Scotland Food and Drink and is a Steward for the British Horseracing Authority.
Bruce Farms Today
Bill and Geoff’s foresight and personal accountability has created one of Scotland’s most successful independent food producing businesses.
The father and son team continue to invest and innovate the business, which has roots dating back generations.
- Produce almost half of Scotland’s annual production of peas & broad beans – 12,500 tones each year
- Farm around 10,000 acres in both owned and rented land across Perthshire, Angus, Fife and the Borders
- Is the only Scottish supplier of peas for Birds Eye and taste test peas every day during harvest
- Take just 150 minutes for peas to be harvested, processed and frozen … fresh!
- Dedicate 250 acres of land to growing blackcurrents for Suntory (Ribena)
- Guarantee 100% traceability from seed to harvested product
- Supply around 1,000 tonnes of strawberries, raspberries and blueberries each year
- Employ in excess of 200 pickers during the summer months
- Grow 675 acres of potatoes exclusively for Albert Bartlett
- Produce 1,500 tonnes of malting barley for whisky production
- Achieved a record price (33,000gns) for a Balmyle champion Charolais bull in 1988