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WP Bruce Unveils New Brand Identity

WP Bruce, one of Perthshire’s most renowned farming firms, has unveiled a stylish new brand identity – Bruce Farms – as well as a new look website www.brucefarms.co.uk.

The new identity, created by Glasgow-based GRP, gives greater prominence to the firm’s quality credentials and extensive product range while creating a more contemporary look and feel.

Bruce Farms proudly grows potatoes, peas, beans, soft fruit and cereals on its farms in Perthshire for some of the country’s best-known brands including Birdseye, Ribena and Marks & Spencer.  It also produces its own brand of premium berries, Bruce Brand, and rear a herd of record-breaking pedigree Charolais cattle.

New packaging will be rolled out across the Bruce Brand of strawberries, raspberries, blueberries and blackberries used by some of the UK’s leading chefs from Andrew Fairlie to Heston Blumenthal.  The range is also stocked in selected retailers and prestigious food halls including Harrods.

Geoff Bruce, director of Bruce Farms said: “Bruce Farms is committed to the highest standards of farming and production and our new brand identity reflects the excellent quality of our award-winning product range.

“We are inundated with requests from suppliers and customers about our company and produce so our website will become an important sales function for the team.”

The company is extremely proud of its heritage and as the fourth generation of the Bruce family to farm in Perthshire its connection to the land has been unbroken for more than a century, (est 1898).  The company is managed by father and son team Bill Bruce and Geoff Bruce.