Starting out as a tenant farmer, WP Bruce (William) started farming in Perthshire in 1898 growing cereals, potatoes, and also rearing blackface sheep.
W T Bruce (Willie) took over from his father at Balmyle Farm, Perthshire, in 1937, where operations for Bruce Farms are now based. He too enjoyed success with livestock, both cattle and sheep, while continuing to farm the land.
W P Bruce (Bill) joined the family business in the 1950s, quickly diversifying the business into vining peas in the 1960s, and blackcurrants in 1981. Bill farmed Suffolk sheep and Shorthorn cattle before introducing the Charolais breed in 1969, building up the multi-award-winning Balmyle herd. In 2007, he oversaw the purchase of Dundee Cold Stores Ltd., and has been instrumental in the development and operations for this facility which processes over 30,000 tonnes of produce annually.
CGW Bruce (Geoff), Bill’s son, joined the company in 1993 as Director, quickly overseeing the introduction of soft fruit in 1996, and the building of a state-of-the-art Packing Hall which furthered capacity and improved efficiency. In 2007, he oversaw the purchase of Dundee Cold Stores Ltd. In 2018 Geoff further diversified the farm’s produce by investing in freeze-drying equipment, and driving the creation of the Podberry brand of freeze-dried pea snacks which launched in 2019.
W P Bruce began tenant farming in Perthshire at Greenburns Farm
Tenancy of Drumkilbo Farm
Tenancy of Balmyle Farm
Balmyle Farm purchased
Peas first grown
Drumkilbo Flock of Suffolk Sheep Dispersal Sale
Longleys Farm purchased
Drumkilbo Farm purchased
Blackcurrants first grown
South East Fullarton Farm purchased
Balmyle Shorthorn Herd Dispersed
Strawberries first grown
Cold Store 1 constructed
Viewbank Farm purchased
Broad Beans first grown
Raspberries first grown
Packing Hall constructed
Joint Purchase of Dundee Cold Stores Processing Factory
Creation of the “Bruce Farms” name
Hallyards Farm (south) purchased
Potatoes first grown in the Borders
Glenluie Farm purchased
Langlogie Farm (north) purchased
Winners of the Scotland Food & Drink inaugural “Primary Producer of the Year” award and “Business of the Year” award, held at the EICC in Edinburgh
Launch of Podberry
Swinwood Mill Farm (west) purchased
Winners of the Nomad Foods (Birds Eye) Award for Growth Mindset, announced during their Annual Global Conference
125 Years of Farming